PeerSpot:
The Buying Intelligence Platform
PeerSpot’s Buying Intelligence Platform is where tech pros go to get practical, reliable information
on enterprise tech, so they can be sure what they buy is exactly what they need. Powered by the
world’s largest community of enterprise tech buyers, PeerSpot provides in-depth reviews, online
forums, direct Q&A support and more, giving professionals the confidence to make the right decision
and the happiness of reality meeting expectations.
Scope
Rebranding
Concept Development
Visual identity
Design system
Challenge
Despite employing multiple marketing strategies such as content marketing, ABM, social media,
digital marketing, and demand generation, it was still challenging to differentiate and gain
prominence in a fiercely competitive market crowded with many players.
The marketing playbook execution does not necessarily guarantee success in standing out and distinguishing oneself.
The marketing playbook execution does not necessarily guarantee success in standing out and distinguishing oneself.
Approach
We worked with PeerSpot to create a new strategy and brand identity that emphasizes its
leadership position in the enterprise tech market and showcase the power of community. The
speech bubble and the cursor is at the heart of PeerSpot's brand and embodies its dedication to
delivering innovative, yet informed and dependable solutions for its users.
Product
The product design of PeerSpot involves a new user interface that is designed to be more
intuitive and user-friendly. The new interface features a map view that allows users to
explore and discover local experiences based on their location. Users can also browse
experiences by category or search for specific experiences using keywords. The platform also
includes a social component that allows users to connect with their friends and peers, share
experiences, and discover new experiences based on their friends' recommendations.
Product
The product design of PeerSpot involves a new user interface that is designed to be more
intuitive and user-friendly. The new interface features a map view that allows users to
explore and discover local experiences based on their location. Users can also browse
experiences by category or search for specific experiences using keywords. The platform also
includes a social component that allows users to connect with their friends and peers, share
experiences, and discover new experiences based on their friends' recommendations.
“Kido was a great partner in our rebrand as PeerSpot, thanks to Karen and team’s creativity,
professionalism, and execution. We now have a brand identity that is a foundation for our plan to
become the dominant buying intelligence platform for enterprise tech.”
Russell Rothstein
Founder and CEO, PeerSpot
Founder and CEO, PeerSpot
