Following a previous collaboration with the client, we were invited to take on a significantly more ambitious challenge:

Build and launch three websites - including two full brand creations - in under 10 weeks.

Each website served a different purpose and a different audience:

• Amel an existing brand needing a structured uplift and a new website.
• Mossadad a new brand and website built from scratch.
• Dario a consumer-facing product requiring its own brand identity and a website with a more complex product flow.

The core question was:

How do you build multiple brands and multiple websites in parallel without sacrificing quality or coherence?

Development-First, System-Driven Thinking

From day one, we understood that the only way to achieve this scale and speed was to treat the three websites as a system, not as three separate projects.

Our methodology was built on three pillars:

1. Development-First Planning

Before designing anything, we defined a shared wireframe architecture for all three websites. This allowed us to:

• Reuse components and structures
• Accelerate decisions
• Shorten the time between design and development handoff



This system-first approach meant that every design decision was rooted in feasibility - enabling speed.



2. High-Intensity Collaboration & Weekly Decisions

The compressed timeline required weekly decision cycles with the client.
No long iterations
No “we'll decide next week.
”No endless explorations.



This worked because the relationship was built on trust from previous collaboration - a crucial requirement for a process this fast and this agile.



3. Lean Branding for Speed & Clarity

For Mossadad and Dario we ran a lean, focused branding process, designed to create usable guidelines quickly:



• Rapid research into audience, product value, and category
• A compact exploration phase
• Visual foundations aligned to the shared wireframe system

The result:

Two full brand identities developed in record time, tightly connected to the website structure they would live in.

System Structure: Building Three Websites Together

Although each website had its own purpose, we intentionally engineered overlap:

Amel → Mossadad: High Overlap (≈50%)

Amel served as the reference point.
We uplifted the existing brand (logo, colors and concept), expanded it, and applied it to the shared wireframe.
Once this visual language was established, Mossadad adopted the same section structure and component logic - with its own visual skin.

Amel → Mossadad → Dario: Partial Overlap (≈20%)

Dario required a different approach due to:

• A B2B2C positioning
• Marketplace-style flows (inspired by Wolt/Airbnb)
• Heavy content cycles with the client's team
• Different functional requirements

Some sections were reused, but others required new interaction patterns and different visual density. Still, the shared system kept development efficient and unified.

Brand Development Highlights

This approach helped us to create 3 different websites with 3 brand identities based on the same infrastructure.

Amel

• Existing logo and minimal assets
• We expanded the brand into a full visual identity
• Introduced a clearer conceptual anchor
• Delivered a fully structured homepage and core pages

Mossadad

• Created a brand from zero
• Built a complete visual language based on the predefined website architecture
• Lean process, fast cycles, and immediate implementation into the templates

Darrio

• Built a distinct brand due to its consumer-facing nature
• Required adjustments to structure, hierarchy, and content
• Developed a flexible visual system that fit the shared components but still stood out as its own product

The Outcome

To make the process scalable, we:

• Created shared sections that were implemented across all sites
• Allowed designers to “skin” each site differently without breaking the structure
• Enabled developers to work continuously - as soon as one website's section was done, they could reuse it for the next

This resulted in:

• Faster production
• Fewer bugs
• Higher visual consistency

In 10 weeks we delivered:

3

Fully designed and developed websites

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2.5

Brand identities (two from scratch, one uplift)

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1

Shared system that reduced production time across all sites

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This project proved that brands and websites don't have to be built sequentially. With the right system and the right collaboration - you can build multiple products together, faster, and with more coherence.